To generate more leads, it is not necessarily necessary to attract more visitors. It may be more Cuba Email List visitor/lead conversion rate. So how do you optimize your conversion rate? Here are the 5 steps to follow. What is optimizing your conversion rate? Already started with the basics: your material conversion rate lead generation, it is the percentage of your visitors you manage to get the details and information you need to measure their skill level and maturity. Optimizing your conversion rate is a process of testing hypotheses on key elements of your website to improve results. The ultimate goal is to increase the percentage of visitors who take the expected action.

This process includes 5 steps: defining your goal, defining your baseline, formulating a hypothesis, performing tests, and analyzing your data. Step Set your goal. As so often, this may seem simple at first. However, this is a step that is too often overlooked in Marketing, especially in optimizing the conversion rate. Defining your goals is an essential step: to what extent do you want to improve your conversion rate? If you don’t have a specific goal, it will be difficult for you to implement the right actions. Before launching the big maneuvers, start by defining your objectives very precisely. From there will follow the performance indicators – the famous KPIs – to be followed to verify that you are on the right track.

How to optimize your conversion rate?

The question to ask yourself to optimize your conversion rate is this: What performance indicators should you influence to optimize your conversion rate? By answering this question, you will be able to determine the priority actions to be implemented to improve your performance and therefore generate more qualified leads. For example: “ My goal is to generate 20 demo requests per month starting in March. To do this, you must view each new conversion – ie here “Demo Request” – as an opportunity to take a fresh look at your conversion journey. By setting a clear goal in optimizing your conversion rate, you will be able to identify the changes you need to make to achieve it.

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Establish your baseline. To know where you are going, you have to know your starting point. To do this, you must take stock of your performance in terms of conversion rates. At this stage, you need to understand what your current data translates to performance before trying to improve it: What is the current conversion rate on the strategic pages of your website? What is the click-through rate of your different Call-To-Action (call-to-action button)? Where is the submission rate of your forms on your Landing Pages? Take note of all these performance indicators and keep this data. They will be very useful to you during the analysis. To formulate a hypothesis, you must rely on the data analyzed in your baseline.

Formulate your hypothesis

The description of your hypothesis then begins to take shape. Then think about the observations you made when setting your goals. Finally, write a hypothesis statement in clear and concise language, using, for example, the following format: By making the change X, the conversion rate will increase by Y because that fixes the Z problem. To be very concrete, let’s take one of our examples. As an Inbound Marketing agency, we try to increase the number of Inbound Marketing audit requests that we receive on our website. Concretely, we want to improve the proportion of our visitors wishing to benefit from our free audit. We take the time to study this page and decide that we need to build a stronger bond of trust for our visitors.

The hypothesis of this situation results in: By adding reassuring text (Ex: a customer testimonial), the conversion rate will increase because it generates more confidence in our visitors. This hypothesis describes the change made: adding reassuring text to a page, as well as the problem to be solved: lack of confidence. To validate this hypothesis and therefore improve your conversion rate, you must now test it. Step conduct tests. Now is the time to implement the adjustment you described in your hypothesis. The good news with the tests to be implemented is that almost everything on your site, from the color of the headlines to the customer testimonials, can have an impact on the behavior of your visitors and therefore your conversion rate.

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