Do you want to generate more leads and gain more customers with your website? It doesn’t just mean acquiring more visitors. It is also the Italy Email List rate. How to do it? Here are 5 concrete tips to apply now. It can be a purchase, a subscription to a newsletter, or even the download of one of your white papers… .it all depends here on the action which you hope that your visitors carry out. To be very concrete for an e-commerce store, a conversion will be a sale. On the other hand, for a site that wishes to perform lead generation, the conversion will take place when a visitor fills out a contact form.

The conversion rate is therefore defined as the percentage of users of your website who reach the goal you have previously set. Calculating the conversion rate is extremely simple: it’s the total number of conversions divided by the total number of visits (as a percentage. Each month, our SLN Web site attracts an average of 25,000 visitors and generates 450 leads. Our average monthly conversion rate is therefore 1.8%, that is to say, that out of 100 visitors who enter our site, about 98 left without leaving us their contact details. Interpreting the conversion rate is very important because it helps us identify what we are doing well on our website and especially what we need to improve.

What is the conversion rate?

Indeed, to improve the conversion rate of our website, we must eradicate actions that do not generate conversion but above all reproduce actions that generate very good quality leads. A high conversion rate means greater profitability for your online business. In B2B, a good conversion rate is around 1%. 2% in B2C. 5 concrete tips to improve the conversion rate of your website. Remove all the elements that hinder the conversion. In general, the fewer elements competing on a single page for the visitor’s attention, the more likely the conversion is to take place. It is not uncommon for us to come across pages on which there is too much information in our prospects.


Your visitor is then disturbed and takes an action that does not lead to a conversion. We recommend here, for example, to remove the navigation menu from your conversion pages (The Landing Pages). Another element that you should avoid as much as possible is the use of banner advertising as it causes loss of attention and leakage of traffic to third-party sites. It is best to use these spaces for your own call-to-action buttons so that they direct your traffic to pages prepared for your visitors to convert. Decrease page loading time. A page that takes too long to load is often synonymous with the loss of a visitor to your website.

Improve the conversion rate of its website

Beyond this pure loss of traffic, we note that 40% of Internet users do not return to a website if their first browsing experience was negative. The result of a loss of traffic at time “T” associated with visitors who will no longer come back to your site, a lower conversion rate. Fast loading of your site’s pages is therefore essential if you want to improve your conversion rate. In addition, at the beginning of 2018, Google announced that the speed of loading pages on mobile is now included as a referencing criterion in its search engine. Use a traffic analysis tool. The information provided by traffic analysis tools like Google Analytics is of great help to anyone.

Looking to improve their conversion rate. With careful analysis coupled with a little common sense, you are able to identify the pages on your website that are in dire need of improvement. As much as you can analyze your traffic, you should cross-reference your conversion rate with the bounce rate in order to locate the places where your visitors are leaving your conversion funnel. This way, you will see which pages have the highest conversion rate and which have too low a conversion rate. Some tools such as Hub post allow you to have an extremely precise analysis of your traffic and to understand the conversion points that need to be improved.

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