If you have not reviewed your sales prospecting methods for years, you have undoubtedly noticed a Guatemala Phone Numbers List actions. Now, it is important to rely on your website to generate more leads. To do this, here are 4 avenues to explore!

Your website, no matter how it was designed or what technology it is based on, needs to be optimized to 1) attract your visitors and 2) convert them into qualified leads. Are you already generating traffic? It’s good. But beyond the number of visitors, you must aim to attract the right traffic to your site: that is to say visitors corresponding to the typical profile of your ideal client.

To prospect through your website, we will detail 4 ways to attract more qualified traffic. 4 ways to generate qualified prospects on your website

Track # 1 – Optimize your search engine ranking (SEO)

The SEO strategy comes up in all discussions as soon as we broach the subject of online presence. This is indeed the basic element of your Internet presence. Without a good natural referencing (SEO) you have little chance of your prospects arriving on your website.

A good SEO strategy, the one that will generate qualified leads on your website, should focus on the keywords sought by your ideal prospect.

Overall, natural referencing is defined by a selection of techniques and strategies designed to improve the positioning of your website in search engines.

To properly rank your website on Google and search engines, it is important to optimize 4 criteria according to the keywords entered by your prospect:

The contents. Your site must clearly show the keywords on which you want your prospects to find you.

The Basics Of Seo

The backlinks . These are links that point to your website. When they come from a trusted site and they are numerous, Google understands that your site is of quality. It is therefore more likely to land on the first page.
The technical structure . To attract more prospects, your site must be logically structured. This makes it easier for search engines and prospects to understand.
Internal links. Always in search of efficiency, search engines and prospects must be able to navigate easily between the internal pages of your website.
If you want to optimize your online presence and generate more qualified leads, I recommend you check out the following articles:

Promote your content on social networks

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Twitter, LinkedIn, Facebook – to name a few – bring together billions of Internet users. Among them is inevitably hiding one of your prospects. It is therefore essential that your posts, messages and articles reach them.

The main objective is to publish your content on social networks in order to encourage the most qualified users to visit your website.

To generate more qualified leads on your website, you need to share quality content. The form is just as important as the content of your site. By studying precisely the expectations of your prospects, you can offer them relevant messages.

Whether it is to inform about your activities, educate about your new product or even entertain your prospects, ask yourself the following question: “If I were in the shoes of my prospects, would this message be of interest to me? ? ”

If the answer is anything other than “yes”, rework the content or abstain!

To go further: How to communicate well on social networks?

How To Write Optimized Content For The Web

Track # 3 – Invest in online advertising campaigns

The advantage with the 2 previous tracks is that they will only cost you time and a lot of work. The downside is that the benefits will not be immediate and you will often have to wait a few months before generating your first leads.

If you are forced to generate more qualified leads in the very short term on your website, the best solution is to invest in online advertising campaigns.

For this, you have several options at your disposal: you can run sponsored campaigns on social networks like Facebook or directly in search engines, mainly Google with Google AdWords .

The advantage is that as soon as you have created your advertising campaign, the first visitors will instantly arrive on your website; you will immediately generate your first qualified prospects.

 

Track # 4 – Go to Inbound Marketing

In the early 2000s, marketing techniques focused mainly on mass dissemination of messages to identified targets.

This involved large-scale broadcasting on media today called “traditional media”: radio spot, 4 by 3 display, television commercials to name only the most famous.

Commercial prospecting was then based on cold calls which resulted, in the best case, in a pitch and then an appointment setting. The sales cycle then spread over several weeks to several months depending on the prospect’s level of maturity.

Conversely, the Inbound Marketing methodology aims to attract the prospect to you rather than chasing after him.

Concretely, Inbound Marketing consists of creating content that addresses the issues of your prospects in order to attract them to your website. Then, by configuring a conversion tunnel, you retrieve their contact details by offering them to download premium content such as white papers in order to then send them ultra-personalized communications in order to convert them into customers.

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