I see Digital Marketing as a science. To carry out an effective Digital Marketing strategy, that is to say, one Grenada Email List turnover, it is essential to regularly measure the performance of your actions. How? ‘Or’ What? Here are the 21 indicators to follow in infographics. One of the strong advantages of Digital Marketing is being able to monitor the performance of your actions in real-time and very precisely. Digital Marketing thus allows you to follow your return on investment but also to improve your actions over time to optimize it. You identify what works and what doesn’t. You react immediately. This is impossible with traditional Marketing.
When your ad in a trade magazine is published, you cannot edit it. When your flyer is printed and distributed, ditto. Unfortunately, with this strong advantage of Digital Marketing, too few companies exploit it. First, because they don’t have the time, but also because they don’t know what data to monitor. Is this your case? Here are the 21 indicators to follow to measure the performance of your Digital Marketing strategy. How to measure the performance of your digital marketing strategy? The indicators to follow to measure the traffic of your website. The number of visits (of sessions according to the Analytics tools) is the most followed indicator, sometimes the only one, to measure the performance of a Digital Marketing strategy.
The number of visits
Even if it is important, it is in my opinion a mistake: the number of unique visitors is a much more relevant indicator to measure the effectiveness of your Digital Marketing strategy. The number of unique visitors. This indicator allows you to validate the number of people your digital marketing strategy attracts to your website. It determines the size of your community. This indicator is very interesting since it allows you to identify the pages that attract the most visitors to your website. You can thus identify the most effective keywords and the most attractive themes in order to optimize your Digital Marketing actions. This indicator can be coupled with the average time spent per page.
A page visited a lot but for just a few seconds is not very efficient. The number of page views per session. The number of page views per session is the indicator to follow to measure the interest that your visitors have in your content. The more pages they visit, the more interesting your website is. The bounce rate. Bounce rate indicates the percentage of visitors who leave your website having visited only one page. The bounce rate is important and must be optimized in your Digital Marketing strategy because it is a criterion taken into account by Google for the referencing of your website. The number of visits generated by traffic source.
The number of visits per page
It is an essential indicator to measure the performance of your Digital Marketing actions. You must follow the number of visits that each of the levers you activate: Natural referencing; Social networks; L’E-mailing; AdWords advertising and social networks; This indicator allows you to identify the Digital Marketing levers that work best and to check that progress follows the efforts you make. The number of known visitors and new visitors. This indicator allows you to measure the attraction and retention potential of your content. The indicators to follow to measure the engagement of your audience. The number of comments. Engaging content on the Internet is content that generates comments. Both on social networks and on your website.
The number of shares. The number of shares demonstrates the relevance of the content you write in your Digital Marketing strategy. Number of shares allows you to gain visibility and attract more visitors. The number of mentions. One of the objectives that you have undoubtedly identified in writing your Digital Marketing strategy is to gain notoriety and visibility. This indicator is important to follow to check the effectiveness of your Digital Marketing strategy: it allows you to measure the number of times people talk about you on social networks. The number of likes. Likes on social networks testify to your community’s interest in your content. Be careful, sometimes your content will be perfect.